{"title":"Hair Color","description":"\u003ch2\u003eExplore Our Range of Professional Hair Color Products\u003c\/h2\u003e\n\u003cp\u003eAt The Beauty Store, we provide an extensive selection of professional hair colour products to suit every need. Wella, L’Oreal, and Goldwell are renowned for their innovative formulas that deliver exceptional coverage, shine, and durability. Whether you’re after permanent, semi-permanent, or root touch-up solutions, our curated selection ensures you’ll find the perfect shade and finish for your hair type.\u003c\/p\u003e\n\u003cp\u003eDiscover the benefits of using professional-grade hair color from Wella, known for its vibrant and consistent results, L'Oreal, which combines cutting-edge technology with superior care, and Goldwell, a brand synonymous with personalized hair color solutions. Each brand offers a diverse palette of shades to match your unique style.\u003c\/p\u003e\n\u003cp\u003eShop now at The Beauty Store and enjoy salon-quality hair color results at home. Transform your hair with the expertise of Wella, L’Oreal, and Goldwell, ensuring your hair looks its best every day.\u003c\/p\u003e","products":[{"product_id":"davines-a-new-hair-colour-with-carotenoids-and-melanin-green-60ml","title":"Davines - A New Hair Colour with Carotenoids \u0026 Melanin  Green - 60ml","description":"\u003c!-- more --\u003e\u003ch2\u003eDavines - A New Hair Colour with Carotenoids \u0026amp; Melanin Green - 60ml\u003c\/h2\u003e\u003cp\u003eTransform your hair with \u003cstrong\u003eDavines - A New Hair Colour with Carotenoids \u0026amp; Melanin Green - 60ml\u003c\/strong\u003e. This innovative hair color formula harnesses the power of carotenoids and melanin to deliver vibrant, long-lasting color while nourishing your strands. 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Say goodbye to dull and faded hues and enjoy a bold, long-lasting colour experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Goldwell Elumen Long-Lasting Hair Colour:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eOxidant-Free and Ammonia-Free:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e No harsh chemicals, providing gentle colouring for all hair types.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eLong-Lasting Results:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Rich and vibrant shades that stay fresh and radiant longer.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cstrong\u003eHigh-Gloss Finish:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Achieve a salon-quality, mirror-like shine with every application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eGoldwell Elumen is available in a variety of shades to help you find your perfect match, ensuring your hair looks and feels stunning. 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Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752641687,"sku":"GOLDWELL-111450-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/4021609111450.jpg?v=1722675892"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-120ml-6nn","title":"GOLDWELL COLORANCE Can Demi-Permanent Hair Colour 120ml - 6NN","description":"\u003ch2\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour is a professional salon colour designed for gentle, reliable results. It suits anyone wanting to refresh faded colour, enhance natural tones, or cover early greys without commitment. 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Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752707223,"sku":"GOLDWELL-111474-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/4021609111474.jpg?v=1722675731"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-120ml-2n","title":"GOLDWELL COLORANCE Can Demi-Permanent Hair Colour 120ml - 2N","description":"\u003ch2\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour is a professional salon colour designed for gentle, reliable results. It suits anyone wanting to refresh faded colour, enhance natural tones, or cover early greys without commitment. 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Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752805527,"sku":"GOLDWELL-112044-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/Goldwell_Colorance_Can_Demi-Permanent_Hair_Colour_-_4N_120ml.jpg?v=1722676209"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-120ml-8n","title":"GOLDWELL COLORANCE Can Demi-Permanent Hair Colour 120ml - 8N","description":"\u003ch2\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour is a professional salon colour designed for gentle, reliable results. It suits anyone wanting to refresh faded colour, enhance natural tones, or cover early greys without commitment. 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It is perfect for at-home maintenance or professional use between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent colour with gentle, ammonia-free formulation\u003c\/li\u003e\n\u003cli\u003eHelps refresh colour and blend greys naturally\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft with visible shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore more professional colour and care in our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/hair-color\"\u003eHair Colour\u003c\/a\u003e range. Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752871063,"sku":"GOLDWELL-112082-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/4021609112082.jpg?v=1722675724"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-120ml-9n","title":"GOLDWELL COLORANCE Can Demi-Permanent Hair Colour 120ml - 9N","description":"\u003ch2\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour is a professional salon colour designed for gentle, reliable results. It suits anyone wanting to refresh faded colour, enhance natural tones, or cover early greys without commitment. 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It is perfect for at-home maintenance or professional use between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent colour with gentle, ammonia-free formulation\u003c\/li\u003e\n\u003cli\u003eHelps refresh colour and blend greys naturally\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft with visible shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore more professional colour and care in our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/hair-color\"\u003eHair Colour\u003c\/a\u003e range. Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752903831,"sku":"GOLDWELL-112099-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/4021609112099.jpg?v=1722675718"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-120ml-10n","title":"GOLDWELL COLORANCE Can Demi-Permanent Hair Colour 120ml - 10N","description":"\u003ch2\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eGOLDWELL COLORANCE Can Demi-Permanent Hair Colour is a professional salon colour designed for gentle, reliable results. It suits anyone wanting to refresh faded colour, enhance natural tones, or cover early greys without commitment. 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It is perfect for at-home maintenance or professional use between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent colour with gentle, ammonia-free formulation\u003c\/li\u003e\n\u003cli\u003eHelps refresh colour and blend greys naturally\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft with visible shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore more professional colour and care in our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/hair-color\"\u003eHair Colour\u003c\/a\u003e range. Complete your routine with treatments from our \u003ca href=\"https:\/\/thebeautystore.com\/collections\/haircare\"\u003eHaircare\u003c\/a\u003e collection for best results.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":44489752969367,"sku":"GOLDWELL-112105-X","price":16.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/Goldwell_Colorance_Can_Demi-Permanent_Hair_Colour_-_10N_120ml.jpg?v=1722675559"},{"product_id":"l-oreal-professionnel-majirel-permanent-hair-colour-8-0-deep-light-blonde-50ml","title":"L'Oreal Professional Majirel Permanent Hair Colour - 8.0 Deep Light Blonde 50ml","description":"\u003c!-- more --\u003e\u003cp\u003e\u003cspan\u003eOne of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. 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Shop now and discover the beauty of luminous hair color!\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":44489753100439,"sku":"LOREAL-002602-X","price":10.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/Dia-446420538.jpg?v=1722675895"},{"product_id":"loreal-dia-light-demi-permanent-hair-colour-50ml-10-02-lightest-natural-irridescent-blonde","title":"L'Oreal Dia Light Demi Permanent Hair Colour 50ml - 10.02 Lightest Natural Irridescent Blonde","description":"\u003c!-- more --\u003e\n\u003ch2\u003eL'Oreal Dia Light Demi Permanent Hair Colour 50ml - 10.02 Lightest Natural Irridescent Blonde\u003c\/h2\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":44489753133207,"sku":"LOREAL-002848-X","price":11.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/6996\/2304\/files\/L_Oreal_Dia_Light_Demi_Permanent_Hair_Colour_50ml_-_10.02_Lightest_Natural_Irridescent_Blonde.png?v=1789657047"},{"product_id":"l-oreal-professionnel-majirel-permanent-hair-colour-7-blonde-50ml","title":"L'Oreal Professional Majirel Permanent Hair Colour - 7 Blonde 50ml","description":"\u003c!-- more --\u003e\u003cp\u003e\u003cspan\u003eOne of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. 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